Creating a Campaign in Sage SalesLogix CRM
March 2, 2012 in Marketing, Tips & Tricks
One of the most under utilized functions inside Sage SalesLogix is the ability to create and track activities and results from marketing campaigns. Below you will find a full how to setup a new campaign:
Step 1: Add a New Campaign with details
Explanation: Name each campaign with clear descriptions and titles to eliminate confusion as you add more campaigns to the system.. Every campaign should have one clear objective: register for event, buy a product, request a service, etc. The call to action should be the avenue for completing the objective.
Step 2: Create Stages and Tasks
Explanation: Having a clear understanding of the framework behind each campaign will allow for understanding of the direct and indirect costs associated to each campaign, which is why we recommend starting here in setting up each campaign.
Stages are simply core buckets for activities inside a campaign with tasks being the actionable items inside each bucket. For example, if you have a campaign that includes drip marketing with follow-up for sales teams, creating a stage for the drip activities with tasks for each email or direct mail piece with the follow-up stage for the sales team calls.
Step 2B and 2C: Creating the actual stages and tasks inside each stage
Explanation: Setting up stages are pretty straight forward. It is simply the framework which will hold the actionable tasks. Tasks are where you will be able to identify estimated costs and hours for the task, show completion %, and assign to a team member, department, or contact.
Step 2D: Final View of campaign stages and tasks
Explanation: This area is a where you can review the entire campaign to make sure you have created a campaign to properly execute on the objective and call to action.
Step 3: Add targets to the campaign
Explanation: We follow the best practice to run campaigns from contact and lead groups to allow for easy distribution through marketing automation system and easy follow-up for sales team members.
Step 4: Manage Budget and Goals
Explanation: Now that you have defined the stages with tasks, it should be relatively easy to set the estimated budget and costs for the campaign. Understanding past performance will help set the expected response rates for contacts and leads. The key here is to understand that the more information you gain from past campaigns will allow a clearer picture of response rates.
Step 5: Adding Products
Explanation: Attach products to the campaign to track the effectiveness of targeting one or many products.
Have a question or want further help setting up campaigns? Send us a tweet. Not a current customer and want to learn more about the power of Sage SalesLogix to transform your sales, marketing and customer support? Give us a call today at 888.719.6979 to learn more.
















