Over the past few months, we have seen Google try once again to broaden their focus into the social space with Google+.  Last month, Google reported G+ now has over 90 million users (announced here).  As many still remain skeptical, it is key to look at 3 reasons Google+ might be a fit for your business.

Most of the marketing beliefs shared here are based on the idea that social, mobile, and video are the three growth areas for marketers in the near future.

1.  Social, Search, Video, Email, Analytics – How long did we honestly believe all of the Google platforms would stay independent?  As a marketer, we should be calling for Google to integrate these platforms in some degree.  Imagine small businesses being able to manage keyword advertising (Google Search), video advertising (YouTube), social advertising (G+), and tracking progress (Analytics).

2.  Search Engine Optimization – There has been some outcry about Google promoting content recommended by friends or pages ahead of other social platforms like Twitter and Facebook, but would you have it any other way?  It makes sense that they would show related opinions from your contacts just as much as they tailor keywords to your search.  The more information we receive while we search should produce a faster and easier search experience.

Side note: for all of the people upset about Google incorporating social into search, be aware that Facebook is surely working on incorporating search into their social network.  Have you noticed how your search for certain terms will show related accounts on Facebook, recent posts, and Bing results from the web?

3.  Analytics – The Google Analytics platform might be one of the best things offered to the business community.  Gaining insights into website visits, clicks, and conversions is vital in optimizing content and planning future marketing campaigns.  If Google opens up the platform to integrate with YouTube channels and social profiles, marketers won’t have to worry about limited access to profile data and rely on analytics that some of us aren’t sure what it really means (insights).

If you are wanting to get started and not sure how, learn how here.

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