Marketing Automation for Infor CRM

The strength of InboxGuru is that it is 100% native to Infor CRM. Because of this, we are able to view, in real-time, both the dynamic and ad-hoc groups, one of the major strengths of Infor CRM.

InboxGuru does not need to sync your contacts or leads. We are able to read your dynamic and ad-hoc groups and, more importantly, use the group’s layout fields for merging CRM data into email campaigns, driving personalization and highly relevant content to your CRM database.

This critical feature also allows you to use CRM and its other modules such as ERP and Invoice to define a marketing list. This is patently unique to InboxGuru.

What is InboxGuru

InboxGuru is a software application built for marketers at companies that use Infor CRM. The application is designed to work in conjunction with the Infor CRM database and provides key marketing and sales functionality including:

• Email Marketing
• Sales Enablement
• Marketing Automation
• Event Management
• Lead Capture
• Forms, Surveys and Landing Pages
• Nurture and Drip Marketing
• Website Visitor Tracking
• Marketing Asset Publishing  and Tracking

InboxGuru also includes real-time web analytics and website visitor tracking to empower sales teams with innovative lead generation capabilities. Now sales teams will have the ability to engage with potential customers after they have shown interest in your product with this effective lead generation technology.

By using this feature, sales teams can choose to receive daily or weekly updates on website activity that includes, webpages visited, activity time, and the account the potential buyer belongs to.

Using Infor CRM as an email marketing tool has never been easier. In addition to campaign planning, the email service provider is built directly into your CRM. Email lists are pulled directly from Infor Dynamic and Ad-Hoc groups with support for all merge fields from the database (can also utilize personal lists not in any CRM groups).